Day 14/30: Key Elements of Product Discovery 🤔

The roots of product discovery stem from scientific inquiry and the scientific method 🔬

Photo by Polina Silivanova from Unsplash.

I view product discovery in a similar light as scientific inquiry, which I distill down to:

• A seemingly insatiable curiosity or drive to uncover the truth;

• Defining specific and well-scoped hypotheses that clearly signals to the product; team when an experiment is successful, a failure, or requires further investigation

• Selecting the research methodology with intention and purpose, keeping in mind feasibility considerations;

• Explicitly stating assumptions, limitations, and tradeoffs made upfront;

• Involving cross-functional peers to the extent needed with respect to the depth of knowledge or perspective they provide; and

• Having a sense of when you need to conduct more discovery and when to stop, given sufficient evidence and diminishing returns if you were to continue collecting evidence.