I’ve not yet had firsthand experience working with a dedicated UXR function.
However, I believe that UXR falls under the umbrella that is product discovery.
I see product discovery as striving towards adopting the most accurate understanding and awareness as possible of the holistic, end-to-end experience that the boundaries of a product touch from the perspective of its target audience.
This might entail initial framing of the one problem that the team/company is trying to solve, the target audience (ideal customer profile) who is currently suffering from the existence of said problem, go-to-market (e.g. distribution channels, positioning, pricing and packaging), and so on.
having worked with a ux researcher and a team without one... i think... it's the other way around - product discovery is a subset of ux research
i guess how it is called depends on the stage of the product and team setup... whatever it is called, the problem space definitely needs to be explored and clearly defined
Really appreciate your sharing of your take on this, Gary. This is a good reminder to get past the labels we give to a body of work to discuss a layer down - so we really know what's being discussed.
Will definitely check out those threads, too - thank you!
sounds like UX Research? do you think they are the same, or...?
I’ve not yet had firsthand experience working with a dedicated UXR function.
However, I believe that UXR falls under the umbrella that is product discovery.
I see product discovery as striving towards adopting the most accurate understanding and awareness as possible of the holistic, end-to-end experience that the boundaries of a product touch from the perspective of its target audience.
This might entail initial framing of the one problem that the team/company is trying to solve, the target audience (ideal customer profile) who is currently suffering from the existence of said problem, go-to-market (e.g. distribution channels, positioning, pricing and packaging), and so on.
What do you think?
having worked with a ux researcher and a team without one... i think... it's the other way around - product discovery is a subset of ux research
i guess how it is called depends on the stage of the product and team setup... whatever it is called, the problem space definitely needs to be explored and clearly defined
ICYMI...
- https://twitter.com/johncutlefish/status/1584359317880201217?t=Y5hl6E9XOYtaC9q1hPYR7w&s=19
- https://twitter.com/andybudd/status/1581276085089538049?t=T95k5F9Uyv3pOpQRrSYw-g&s=19
Really appreciate your sharing of your take on this, Gary. This is a good reminder to get past the labels we give to a body of work to discuss a layer down - so we really know what's being discussed.
Will definitely check out those threads, too - thank you!